Not every post goes viral. Trends fade. Marketers find themselves at the mercy of the algorithms or an account-deleting bot.
That's why email marketing is one of the most effective tools in a small business owner's toolbox.
Content Marketing Institute states, “Two out of every three marketers are distributing content by email to their audience.”
Macaroni KID readers are parents, grandparents, caregivers, and educators looking to connect with their community, attend fun events, support small businesses, and learn about the best local resources for their kids. On Thursdays, our weekly email newsletters chock full of events, articles, and local recommendations reach our readers' inboxes.
Email Marketing Benchmarks
- Open Rate: The total number of users who opened an email divided by the total number of users who received the email, expressed as a percentage.
- Click-Through Rate (CTR). The number of users who clicked on a link in your email message divided by the number of users who opened that email.
With open and click rates between 36 and 47 percent, our newsletters surpass industry open rates.
Newsletter Sponsorship
Become a weekly sponsor and use this space to tell our subscribers anything! That you are open, your specials, upcoming events, sales, or ANYTHING! We are thrilled to be able to offer this prime real estate in our beloved weekly e-newsletter.
| What We Need: 2-3 sentences about your organization, company, or event. Links are welcomed. No pictures. | SAMPLES |
